This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the firs...(展开全部)

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the firs...(展开全部)

在线阅读本书 "Dr. Roberto has skillfully managed to blend in-depth research with his straightforward and enjoyable style and, in doing so, painted a masterpiece that should be considered by any institution or individual looking to detect or solve problems. Presenting cases and their lessons from multiple venues, he offers wisdom readily applicable to any arena." --Duane Deal, Briga...(展开全部)

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, a...(展开全部)

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, a...(展开全部)

A practical guide to making good decisions in a world of missing data In the era of big data, it is easy to imagine that we have all the information we need to make good decisions. But in fact the data we have are never complete, and may be only the tip of the iceberg. Just as much of the universe is composed of dark matter, invisible to us but nonetheless present, the universe...(展开全部)

Moral Politics takes a fresh look at how we think and talk about political and moral ideas. George Lakoff analyzed recent political discussion to find that the family—especially the ideal family—is the most powerful metaphor in politics today. Revealing how family-based moral values determine views on diverse issues as crime, gun control, taxation, social programs, and the envi...(展开全部)

埃米莉·韦普尼克是一位演讲者、职业教练、博客写手及社群创始人。她是Puttylike.com的创始人及创意总监，在那里，她帮助多相潜能者整合他们的多种兴趣，形成充满活力的、令人满意的、硕果累累的职业和人生。由于无法满足于单一的职业发展道路，埃米莉学习过音乐、艺术、电影制作及法律，并于2011年从加拿大麦吉尔大学法律系毕业。埃米莉是一位TED演讲者，她曾受到《快公司》《福布斯》《金融时报》《赫芬顿邮报》《生活骇客》的专题报道。她的TED演讲“为什么我们中的一些人没有命中注定的职业”（Why Some of Us Don’t Have One True Calling）已经被点击观看了560万次，并被翻译成36种语言。她曾受雇成为多所大学、高中和其他组织的演讲嘉宾与研讨会推动者。

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premi...(展开全部)

Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do televi...(展开全部)