This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the firs...(展开全部)

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, a...(展开全部)

Unlike some operating systems, Linux doesn't try to hide the important bits from you—it gives you full control of your computer. But to truly master Linux, you need to understand its internals, like how the system boots, how networking works, and what the kernel actually does. In this completely revised second edition of the perennial best seller How Linux Works, author Brian W...(展开全部)

Unlike some operating systems, Linux doesn't try to hide the important bits from you—it gives you full control of your computer. But to truly master Linux, you need to understand its internals, like how the system boots, how networking works, and what the kernel actually does. In this completely revised second edition of the perennial best seller How Linux Works, author Brian W...(展开全部)

"Think Again is a must-read for anyone who wants to create a culture of learning and exploration, whether at home, at work, or at school... In an increasingly divided world, the lessons in this book are more important than ever." --Bill and Melinda Gates The bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opin...(展开全部)

2014: A great poem is read aloud and never heard again. For generations, people speculate about its message, but no copy has yet been found. 2119: The lowlands of the UK have been submerged by rising seas. Those who survive are haunted by the richness of the world that has been lost. Tom Metcalfe, an academic at the University of the South Downs, part of Britain’s remaining isl...(展开全部)

Sophie lives in the city, and her vegetables come from the supermarket. Then she goes to visit her grandparents in the countryside -- and soon discovers how much there is to learn about how things grow! Sophie helps her grandfather through the different seasons, finding out about mulching onions, eating flowers, weeding, bees, making salad, catching beetles, digging, earthing u...(展开全部)

We call it domestic violence. We call it private violence. Sometimes we call it intimate terrorism. But whatever we call it, we generally do not believe it has anything at all to do with us, despite the World Health Organization deeming it a “global epidemic.” In America, domestic violence accounts for 15 percent of all violent crime, and yet it remains locked in silence, even ...(展开全部)

We call it domestic violence. We call it private violence. Sometimes we call it intimate terrorism. But whatever we call it, we generally do not believe it has anything at all to do with us, despite the World Health Organization deeming it a “global epidemic.” In America, domestic violence accounts for 15 percent of all violent crime, and yet it remains locked in silence, even ...(展开全部)

'Unmissable. Like chancing upon an oasis, you want to drink it slowly... Subtle, unpredictable, surprising' Guardian Things I Don't Want to Know is the first in Deborah Levy's essential three-part 'Living Autobiography' on writing and womanhood. Taking George Orwell's famous essay, 'Why I Write', as a jumping-off point, Deborah Levy offers her own indispensable reflections of t...(展开全部)