This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the firs...(展开全部)

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the firs...(展开全部)

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, a...(展开全部)

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, a...(展开全部)

埃米莉·韦普尼克是一位演讲者、职业教练、博客写手及社群创始人。她是Puttylike.com的创始人及创意总监，在那里，她帮助多相潜能者整合他们的多种兴趣，形成充满活力的、令人满意的、硕果累累的职业和人生。由于无法满足于单一的职业发展道路，埃米莉学习过音乐、艺术、电影制作及法律，并于2011年从加拿大麦吉尔大学法律系毕业。埃米莉是一位TED演讲者，她曾受到《快公司》《福布斯》《金融时报》《赫芬顿邮报》《生活骇客》的专题报道。她的TED演讲“为什么我们中的一些人没有命中注定的职业”（Why Some of Us Don’t Have One True Calling）已经被点击观看了560万次，并被翻译成36种语言。她曾受雇成为多所大学、高中和其他组织的演讲嘉宾与研讨会推动者。

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premi...(展开全部)

Malcolm Gladwell, host of the podcast Revisionist History and #1 bestselling author of The Tipping Point, Blink, Outliers, David and Goliath, and What the Dog Saw, offers a powerful examination of our interactions with strangers---and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why a...(展开全部)

Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do televi...(展开全部)

· 代表作《异类》《引爆点》中文版累计销量破百万册 · 畅销榜常客，屡屡创造书市神话， 人称“《纽约客》怪才” · 《纽约客》特约撰稿人，会讲故事的非虚构作家 2005 年，被《时代》周刊评为“全球影响力100 人”之一 2011 年，被授予加拿国民殊荣“加拿大勋章” 2011 年，被《快公司》誉为“21 世纪的彼得·德鲁克”

Unlike some operating systems, Linux doesn't try to hide the important bits from you—it gives you full control of your computer. But to truly master Linux, you need to understand its internals, like how the system boots, how networking works, and what the kernel actually does. In this completely revised second edition of the perennial best seller How Linux Works, author Brian W...(展开全部)